A naturopathic doctor with a focus on personalized, natural health needed a brand that felt, well, natural. My job? To dream up a logo, business card, and website that would click with folks seeking a holistic approach – think less frantic energy, more quiet understanding.

The trick was to be professional and soothing all at once, reflecting the doc’s expertise and the inherently calming vibe of naturopathic care. The visuals needed to speak to people who appreciate the earth without necessarily wearing hemp all the time.

For the logo, I leaned into simplicity with a touch of gentle curves. It’s meant to feel elegant without being fussy, hinting at the wisdom of Eastern medicine and the personal touch of the practice. The colors? An earthy green that feels like a deep breath and a desert-red that’s like warm sunshine after a cool rain. They just felt… right.

The website and branding colors are all about soft greens, warm neutrals, and those grounding earthy tones. The pictures you see? Think peaceful landscapes, close-ups of herbs that look like they hold secrets, and generally lovely nature scenes. The idea was to create a visual space that feels like a sigh of relief.